Looking for content marketers? Our focus when performing content marketing is on creating, publishing, and distributing content for a particular targeted audience online. We typically work with clients and intertwine our content marketing services in conjunction with another service like website development, social media, or customer communications. We specialize in the four areas below.
There is a wide variety of sales collateral material needed for most business's sales processes. Outlining the products, services, and value that your business is going to provide potential customers is a very important element needed to convert those prospects into revenue producing business. Oak Street partners with our clients to map out their sales processes and identify the material needed to facilitate those types of conversations. Every organization is different so no two projects look exactly alike, but the common thread across all Oak Street initiatives in this area is that we strive to make it easy for your team to be armed with stylized, effective content to better compete their job related responsibilities. We make it simple to have a ready-to-go set of materials that align with your organization's sales playbooks.
Many businesses find it valuable to have both digital and print brochures that outline their organization's products and services. These materials need to not only be visually appealing, but also contain the content and imagery that drives consumers to complete the call to action that the brochure is trying to drive. Oak Street works alongside stakeholders within your organization to identify what those calls to action should be and completes a design that will achieve that goal. We are a one stop shop for everything from the design to content creation depending on what is needed for the project.
Regularly communicating and engaging with your customers is a crucial part of most organization's upsell and retention strategies. One component that many organizations utilize with great success is deploying a periodic newsletter with the latest news, updates, and deals available to your customers. Oak Street makes it simple to implement this point of touch by handling the design, build, and implementation of your newsletter campaigns. Many times when we begin a project in this area, our clients have a rough idea of what they would like a final product to be, but regardless of whether that is true for your organization, our team of experts will come alongside your stakeholder to identify the components that need to be a part of your newsletter to drive the results that you want.
With the increased emphasis on communicating with clients over a digital means, many organizations are placing a higher premium on having a blog available for their customers. This is a great way to highlight customer stories, announce new products or features, and reiterate the value that your are providing your customers in an informative way. Oak Street partners with our clients in this area to make sure that they have the design, medium to deliver the blog, and content strategy for an investment in blogs to lead to a positive return on investment. No two projects we do in this area are exactly the same, but we handle the design, build, and implementation necessary to make your project a success.
The Content Marketing Essentials
There's no question that content is king in the marketing world today. Here's 4 areas we focus on.
91% of B2B marketers use content marketing to reach customers. (Content Marketing Institute)
60% of marketers create at least one piece of content each day. (eMarketer)
82% of marketers who blog see positive ROI from their inbound marketing. (HubSpot)
Why Good Content Matters