Creative Digital Marketing Agency, Oak Street Associates, provides customized marketing and consulting strategies to scale your business online.

Website Services

When deciding how you are going to promote and grow your business, one of the most important decisions that you will make is how your website reflects the services and products that you want to provide to your target audience. Regardless of industry, consumers have become increasingly tech savvy and regularly research businesses online before choosing where to take their business. For many clients, one of the most impactful investments that they can make is in having a new website created to meet their needs. When Oak Street starts working on a website project with a client, typically it falls into one of two categories: a new website build or revamping an existing website. 

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

Brand Development

Website Layout & Feel

Content & Messaging

Features & Integrations

One of the most important parts to consider as a core framework for all decisions made when building your website is making sure that the site and all related components are an accurate and effective articulation of your brand. The visual feel, content/imagery, and messaging all need to explain the type of business that you want to be and the relationship that you want to have with your client. Oak Street website projects all begin with a strategic discussion around what you are looking to accomplish before we even begin the deep dive into the detailed logistics. Your brand is crucial to accomplishing the mission of your business and all project components need to effectively work towards that ultimate goal.

How your website looks and feels is going to have a major component on how effectively you are able to convert new business. We have all been on those sites that seem difficult and confusing to navigate, or may just be an unpleasant experience. When working with Oak Street, we begin the build phase of the project by putting together an effective structure to allow the website to encompass the details and elements that need to be incorporated into the final project. From the selection of appropriate imagery, to making sure that all pages have a clean and intentional purpose, we want to make sure that your site is positioned to maximize the conversions of your potential customers. This is done for both mobile and desktop versions of your site to ensure that your audience is having an optimal experience. We also make sure to account for the needs of your existing customers as for many businesses retaining those customers is absolutely paramount as well.

In addition to the visual components, the content and messaging utilized throughout the website is exceptionally important. The value that you are going to provide to your customers needs to be clearly articulated. Depending on the type of business, this can look a little different, but you are going to want your audience to understand the type of value you are providing and most importantly, why they should purchase it. Oak Street projects encompass an approach customized to your business needs to make sure that this value is clearly articulated.

Oak Street website projects also want to make sure that your site has the necessary features and integrations to provide an optimal experience for your audience. From connecting your social media, to providing the correct forms, contact methods, and backend plug-ins, Oak Street ensures that your website makes it simple for your audience to contact and interact with your business. We make it simple to account for your respective business needs and provide best practices to optimize the process every step of the way.

SEO Optimizations

Keyword Strategy

Content Optimization

Layout Improvements

Organic traffic and how your website is ranking on search engines like Google have a major impact on how effective your website is going to be. Oak Street website optimization projects make sure that your site is leveraging all of our SEO best practices and maximizing the effectiveness of your existing content and imagery. We analyze both the frontend and backend structure to make sure that search engine crawlers are able to effectively interact with your website. This is an often overlooked area when websites are launched and we want to make sure that your website is performing as well as possible.

Do you know what your website’s keyword strategy is today? Everything from the frontend structure to the backend components should be leveraging a sound keyword approach to make sure your website can be found effectively. These will vary greatly by industry, but all Oak Street website optimization projects make sure to account for not only the industry best practices, but also the characteristics of the audience that you are trying to attract.

One of the nice parts of a website optimization project is that for most clients, the majority of their existing content aligns with what they are looking to accomplish. During our projects, we will review the existing content and suggest possible content changes that can help optimize the website's performance. From more clearly outlining products/services to maximizing keyword utilization, these suggested changes are customized depending on the unique needs present for our client. One common component across all projects is that we will make sure your website is deploying a clear call to action that drives the audience to take the action that you are looking for them to complete.

For many clients, there are also going to be mobile or desktop layout optimizations that can help their target audience better interact with the website. From navigating across different pages to the call to action, Oak Street projects review your existing layout and outline changes geared towards improving that experience. This can vary greatly depending on the existing state of the website and will be in alignment with the other optimizations being utilized. 

In addition to these four areas, all of our website projects include SEO optimization and keyword strategy to ensure that your site can be found by your respective target audience. This includes the configuration of the respective analytics platforms so that you know how your site is performing and where opportunities exist for enhancements in the future. 

Brand Development 

Website Layout & Feel

Content & Messaging

Features & Integrations

New Website Features

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Brand Development
Website Layout & Feel
Content & Messaging
Features & Integration

New Build Website Essentials

When creating a new website, we focus on these 4 core components. 

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

63%

 

Over 63% of marketers are investing in a website upgrade in 2020.

(Hubspot 2020)

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

88%

 

88% of online consumers are less likely to return to a site after a bad user experience. (Econsultancy)

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

94%

 

94% of first impressions are design related.

(CXL, 2019)

SEO Optimizations
Keyword Strategy
Content Optimization
Layout Improvements

Fundamentals for Optimizing a Website

When optimizing a current website, we focus on 4 key components. 

We here at Oak Street are large proponents of the philosophy that no two projects are exactly alike– all businesses are going to have unique needs! When we work on an optimization project, we bring our best practices and proven strategies to improve what you already have in place and take it to the next level. One of the best parts of these projects is that they tend to have a shorter implementation timeline, so we can quickly and efficiently implement changes that will help you see near term results.

Why a Well Built Site Matters

Why Website Optimizations Matter

92%

 

The average traffic share generated by the sites listed on the first Google search results page. (Search Engine Journal)

61%

 

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Hubspot)

80%

 

80% of consumers use search engines to find local information.

(Think with Google)

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

92%

 

The average traffic share generated by the sites listed on the first page of Google. (Search Engine Journal)

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

61%

 

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Hubspot)

Website Marketing Company, Oak Street, specializes in web development, site maintenance, and optimizations.

80%

 

80% of consumers use search engines to find local information.

(Think with Google)