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An Oak Street Associates Program

A full GA4 setup session for innkeepers who need a complete implementation or migration. This session establishes your GA4 account, ensures proper tracking of key guest actions, and configures reporting so you can accurately measure website performance and marketing ROI.

  • This is a two-stage setup session:

    1. Account Setup: We create or configure your GA4 property, set up key events, and ensure tracking aligns with your business goals.

    2. Initial Training: Review the setup together, explain key metrics, and show how to access reports and interpret guest behavior.

  • Access requirements:

    • GA4 access (Editor-level)

    • Website admin access (Wix, WordPress, Squarespace, etc.)

    • Optional: Any previous analytics reports or marketing data for reference

  • What you’ll receive at the end:

    • A fully configured GA4 account tailored to your inn

    • Basic event tracking and funnel setup for monitoring key guest actions

    • Training summary explaining important metrics and how to interpret them

    • Guest journey insights with actionable recommendations

  • Following a written agreement, we begin with GA4 account configuration and tracking setup. Our methodological approach ensures all key events and reports are correctly implemented. Depending on your property and website, this may include minor tracking adjustments or more extensive configuration of events, goals, and funnels. At the conclusion, you’ll have a fully functional GA4 account and guidance for ongoing data interpretation.

This resource is sold out. Fill out the form below to get a reminder/notification as soon as the next one is available.

Meet the experts

Matt Cooke
TA
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Matt Cooke

Alex Ritz
TA
I specialize in creating the technology and operational frameworks that help boutique inns and B&Bs run efficiently during transitions. From streamlining property management systems to integrating digital tools for marketing, booking, and reporting, I design solutions that make operations

Alex Ritz

Patty Cooke
TA
Wentworth Style is a unique design firm that is focused on exceptional design while being “marketing” driven in message and identity. Taking into account how guests respond to their environments as well as how a business needs to operate, spaces are carefully customized and thought out for each

Patty Cooke

Consultations

GA4 Account Setup + Training

Helping innkeepers move forward– one smart transition at a time.

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