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An Oak Street Associates Program

A focused session designed for innkeepers to understand which ad campaigns are performing and how to measure ROI. You’ll gain clarity on ad account setup, tracking implementation, and actionable recommendations to make your advertising spend more effective.

  • This is a focused consultation to evaluate your Google Ads campaigns:

    • Account Review: Examine ad account setup and campaign goals.

    • Tracking Analysis: Review tracking implementation and identify gaps.

    • Actionable Insights: Receive recommendations and a clear understanding of which campaigns are delivering results.

  • Access requirements:

    • GA4 access (Editor-level)

    • Ad account access (Google Ads, Facebook/Instagram)

    • Images, video, or logos if setup

    • Optional: Historical campaign data for reference

  • What you’ll receive at the end:

    • Summary of ad account performance insights

    • Recommendations to improve campaign tracking and ROI

    • Optional: Simple dashboard template for monitoring ad results

  • Following a written agreement, we will kick off the audit with a detailed review of your ad accounts and tracking setup. Depending on the findings, our methodology guides you through either simple optimizations or more significant ad group adjustments. At the conclusion, we provide a clear summary of insights, recommendations, and tools to monitor ongoing campaign performance.

This resource is sold out. Fill out the form below to get a reminder/notification as soon as the next one is available.

Meet the experts

Matt Cooke
TA
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Matt Cooke

Alex Ritz
TA
I specialize in creating the technology and operational frameworks that help boutique inns and B&Bs run efficiently during transitions. From streamlining property management systems to integrating digital tools for marketing, booking, and reporting, I design solutions that make operations

Alex Ritz

Patty Cooke
TA
Wentworth Style is a unique design firm that is focused on exceptional design while being “marketing” driven in message and identity. Taking into account how guests respond to their environments as well as how a business needs to operate, spaces are carefully customized and thought out for each

Patty Cooke

Consultations

Google Ads (SEM) Audit

Helping innkeepers move forward– one smart transition at a time.

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