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EMAIL PROJECTS

Email Campaigns

Email marketing can be one of the most effective methods of communicating directly with a large audience. Oak Street partners with its clients to design multi-touch communication sequences that help the customer feel like they are getting a personalized touch. Primarily designed to drive business opportunities, our campaigns can have completely customizable themes, timing, sequences, and frequency. Many of our clients have found that well designed email marketing campaigns can be one of the most impactful investments that they can make, whether it’s for communication or business development purposes. Our projects tend to focus on: 

 
 

Defining Your

Audience

Designing a Touch

Sequence

Honing Your

Messaging

Executing &

Optimizing

 

We here at Oak Street are large proponents of the philosophy that no two projects are exactly alike- all businesses are going to have unique needs! When we work on an email campaign project, we bring our best practices and proven strategies to improve what you already have in place and take it to the next level. We want to make sure that every individual that is part of the target audience is feeling like they are getting a personalized point of touch while the campaign is simultaneously hitting a larger audience. Driving new business, re-engaging existing customers, or informing about new products/services has never been easier.

WHY IT MATTERS

73%

73 percent of millennials prefer communications from businesses to come via email. (Hubspot)

760%

Marketers who use segmented campaigns note as much as a 760% increase in revenue. (Campaign Monitor)

99%

99% of consumers check their email every day.

(Hubspot)

 
 
Executing & Optimizing
Oak Street not only strategically plans and designs the campaigns, but executes them as well to optimize open rates, click rates, and overall engagement.
Define Your Target Audience
Oak Street will help you refine the definition of your targets by taking into account the information that you have today while strategically supplementing as needed. It is also important to consider what the relationship your target audience has with your organization today.
Honing Your Message
When executing email campaigns, Oak Street efficiently streamlines the messaging to articulate your target objective and supplemented with a strong call to action that prompts that to convert as desired.
Design a Touch Sequence
While designing a email campaign, Oak Street strategically optimizes the touch sequence to maximize open rates, click rates, and engagement.
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© 2020 by Oak Street Associates, LLC

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