Image by Rae Tian

DIRECT MAIL PROJECTS

Direct Mail Campaigns

Direct Mail marketing can be one of the most effective methods of communicating directly with a targeted audience. Oak Street partners with its businesses to execute a well-designed, visually appealing direct mail campaign that supplements their existing digital and electronic advertising. Primarily designed to drive business opportunities, our campaigns can have completely customizable themes, timing, sequences, and frequency. Many of our clients have found that well designed direct mail marketing campaigns can be one of the most impactful investments that they can make, whether it’s for communication or business development purposes. Our projects tend to focus on: 

 
 

Define Your

Audience

Create a Touch

Sequence

Refine Your

Messaging

Executing &

Optimizing

 

We here at Oak Street are large proponents of the philosophy that no two projects are exactly alike- all businesses are going to have unique needs! When we work on a direct mail campaign project, we bring our best practices and proven strategies to improve what you already have in place and take it to the next level. We want to make sure that every individual that is part of the target audience is feeling like they are getting a personalized point of touch that prompts them to take the action desired from the respective campaign. Driving new business, re-engaging existing customers, or informing about new products/services has never been easier.

WHY IT MATTERS

90%

Up to 90% of direct mail gets

opened

(DMA/ANA)

81%

81% of marketers plan to maintain or increase usage of direct mail in the next 12 months. (DMA/ANA)

56%

56% of tests comparing postcard mailings to emails showed postcards with the higher response rate. (USPS)

 
 

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© 2020 by Oak Street Associates, LLC

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