Building a New Website
When deciding how you are going to promote and grow your business, one of the most important decisions that you will make is how your website reflects the services and products that you want to provide to your target audience. Regardless of industry, consumers have become increasingly tech savvy and regularly research businesses online before choosing where to take their business. For many clients, one of the most impactful investments that they can make is in having a new website created to meet their needs. Our Oak Street website projects tend to focus on:
In addition to these four areas, all of our website projects include SEO optimization and keyword strategy to ensure that your site can be found by your respective target audience. This includes the configuration of the respective analytics platforms so that you know how your site is performing and where opportunities exist for enhancements in the future.
WHY IT MATTERS
Over 63% of marketers are investing in a website upgrade in 2020.
88% of online consumers are less likely to return to a site after a bad user experience. (Econsultancy)
94% of first impressions are design related.
Optimizing a Website
For many of our clients, they may already have a website that they like but are disappointed it’s not driving the results that they are looking to achieve. This could be due to their search engine rankings, or perhaps they are seeing a high level of traffic on the website today that is not converting into business. Oak Street Associates also offers projects where we work with your existing website and implement enhancements to improve its overall performance. These types of engagements typically include:
We here at Oak Street are large proponents of the philosophy that no two projects are exactly alike- all businesses are going to have unique needs! When we work on an optimization project, we bring our best practices and proven strategies to improve what you already have in place and take it to the next level. One of the best parts of these projects is that they tend to have a shorter implementation timeline, so we can quickly and efficiently implement changes that will help you see near term results.
WHY IT MATTERS
The average traffic share generated by the sites listed on the first Google search results page. (Search Engine Journal)
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Hubspot)
80% of consumers use search engines to find local information.
(Think with Google)