When you hear the term graphic design, you probably think of terms like “logo” or “artsy” and possibly even relate it with the old saying/phrase– “eye candy”. On one hand, graphic design was all about being considered as eye candy– at least most people thought of it that way… On the other hand, in today’s world we see graphic design being utilized across just about every digital platform in one form or another.
Graphic design has evolved its way into the mix of the digital world and is illustrated through social media, brands, UI/UX, marketing, sales, imagery, video, album covers, and just about anything else you can think of. In fact, graphic design is not married to one particular industry or organizational department, as businesses of all sizes and space rely on graphic design to create effective, informative, and persuading content to help drive business development and branding.
With the innovative technological paradigm we live in today, graphic design has weeded itself into the mix and has no plans on going anywhere else. It’s here to stay. It’s here to grow. It’s here to stimulate businesses and the economy through illustrating specific value propositions. There are many areas where you could use graphic design, but the most common ones where we see businesses needing a graphic designer usually revolve around some sort of sales or marketing collateral. In other words, it's the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools but has transitioned into other digital marketing strategies these days.
These days, it's not uncommon for us to perform graphic design work when building clients websites, designing custom logos, editing imagery, or building out document templates. If you are looking for a spark of creativity and want to build out some content that is not only visually aesthetically appealing but also is strategically designed to boost conversions, please get in touch with one of our design experts. Typically, our process for any graphic design work includes story boarding and rounds of revisions to ensure that the design we come up with aligns with your vision so be sure to get the conversation started so that we can have your next graphic masterpiece ready in time for your next campaign.
Until we hear from you, here’s a few graphic design tips to start creating stellar content:
1. Limit the number of fonts you use
Try to stick to two fonts if possible, and feel free to use contrasting fonts to your advantage to create a bold design.
2. Don’t be afraid to to go big
Larger elements naturally draw the eye’s attention so using them coupled with smaller elements can get your message across effectively.
3. Space matters
Just like how the font style and imagery matter, so does character spacing and the utilization of white space. Space can really make or break a design.
4. Opposites attract
Using contrasting fonts and colors can really make your design pop! Be sure to do some experimenting and see what you can come up with.
5. Brand consistency
Just like in branding, consistency matters. It’s extremely beneficial to utilize a common theme in your design along with your branding kit like a color palette.
6. Keep things simple
A design that’s simple yet effective will maximize your ROI. Just because it’s a simple design does not mean you can’t set the mood and vibe perfectly. Think about the colors, use of icons, and text placement and you’re getting closer to the finished product.
7. Be bold, be different, be better than your competition
Look at what your competitors are doing and be better. Don’t be afraid to go bold with a design and create a sense of brand differentiation.
8. Use the right tools
There are must have tools to be an expert in graphic design like the Adobe creative cloud. Some of the creative cloud tools do require a bit of a learning curve but with practice, you can start creating designs you never would have imagined. If you’re not looking to spend any money, check out Canva– by far one of the most powerful and free graphic design tools available on the market today.
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