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An Oak Street Associates Program

A focused consultation for innkeepers to define or refine their property’s visual and messaging identity. This consultation helps you establish a cohesive brand, including logos, color palettes, fonts, and brand guidelines, so every guest interaction reflects your inn’s personality and values.

  • Our branding kit consultations offer two service paths:


    1. Logo Design Only


    A streamlined option focused solely on creating a clean, professional logo that represents your business. This service includes:

    • A brief creative intake

    • Custom logo concepts

    • Final polished logo files


    2. Complete Brand Identity


    A comprehensive branding experience that builds an entire identity system for your business. This service follows our full methodology:


    • Brand Discovery– We evaluate your current brand presence, guest perception, and property story to establish a clear direction.

    • Visual & Messaging Development– We craft and refine logos, color palettes, typography, and core messaging to create a cohesive identity.

    • Brand Guidelines– We deliver a detailed, easy-to-use branding kit that defines how your brand should be applied across marketing materials, digital channels, and guest interactions.

  • Access requirements:

    • Any existing brand assets (logos, photos, color palettes, fonts)

    • Access to marketing materials or website for context

    • Recommended: Examples of competitor branding or inspiration boards

  • Logo Design Only – Deliverables


    Logo Design Process

    • Strategy questionnaire

    • Kickoff call to discuss concepts and inspiration

    • One logo concept

    • One round of revisions

    • Mini style guide (fonts + colors)

    • Full ownership of final assets


    Logo Files

    • Primary logo

    • Secondary logo

    • Shared folder with all file types


    Complete Brand Identity – Deliverables


    Discovery & Research

    • Brand strategy questionnaire

    • Kickoff call to review responses and inspiration


    Logo Suite

    • Two initial concepts

    • Two rounds of revisions

    • Primary logo

    • Secondary logo

    • Shared folder with all file types

    • Full ownership of final assets


    Brand Guidelines

    • Full style and usage guide

    • Complete color palette

    • Brand fonts

    • Photography style recommendations

  • Following a written agreement, we will begin with a discovery session to understand your current branding and property story. Our methodological approach then guides you through visual and messaging development, culminating in a complete branding kit and actionable guidelines. Depending on the project, this may involve minor refinements or more substantial updates to establish a fully cohesive brand identity.

This resource is sold out. Fill out the form below to get a reminder/notification as soon as the next one is available.

Meet the experts

Matt Cooke
TA
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Matt Cooke

Alex Ritz
TA
I specialize in creating the technology and operational frameworks that help boutique inns and B&Bs run efficiently during transitions. From streamlining property management systems to integrating digital tools for marketing, booking, and reporting, I design solutions that make operations

Alex Ritz

Patty Cooke
TA
Wentworth Style is a unique design firm that is focused on exceptional design while being “marketing” driven in message and identity. Taking into account how guests respond to their environments as well as how a business needs to operate, spaces are carefully customized and thought out for each

Patty Cooke

Consultations

Branding Kit

Helping innkeepers move forward– one smart transition at a time.

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