An Oak Street Associates Program
Branding Kit
Running a boutique inn is both an art and a business. Our marketplace brings together specialized resources built exclusively for independent innkeepers — from one-on-one consultations to in-depth trainings, seminars, and bootcamps. Whether you’re looking to refine your marketing strategy, modernize operations, or elevate every moment of the guest experience, you’ll find the tools, experts, and insights to help your property thrive.
This session guides inn owners through creating a consistent branding kit:
Brand Discovery: Review your current branding, guest perception, and property story.
Visual & Messaging Development: Refine logos, color palettes, fonts, and messaging to ensure a cohesive look and feel.
Brand Guidelines: Document a clear, actionable branding kit that can be applied across marketing materials and guest communications.
Access requirements:
Any existing brand assets (logos, photos, color palettes, fonts)
Access to marketing materials or website for context
Optional: Examples of competitor branding or inspiration boards
What you’ll receive at the end:
A complete branding kit including logos, color palettes, fonts, and messaging guidelines
A guide for applying the brand consistently across marketing and guest touchpoints
Optional: Templates for marketing materials or digital assets
Following a written agreement, we will begin with a discovery session to understand your current branding and property story. Our methodological approach then guides you through visual and messaging development, culminating in a complete branding kit and actionable guidelines. Depending on the project, this may involve minor refinements or more substantial updates to establish a fully cohesive brand identity.
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Matt Cooke

Alex Ritz

Patty Cooke

Linda Hayes
