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An Oak Street Associates Program

A hands-on training session for innkeepers who already have GA4 set up. This session focuses on understanding which website metrics matter most, interpreting guest behavior, and applying insights to improve bookings. You’ll gain confidence navigating GA4 and using data to make informed marketing and operational decisions.

  • This is a one-stage training session:

    1. GA4 Training Session: Walk through your existing GA4 account together, reviewing key metrics, reports, and guest touchpoints.

    2. Practical Guidance: Learn to interpret data, identify trends, and spot opportunities for improving engagement and bookings.

  • Access requirements:

    • GA4 access (Editor-level)

    • Website admin access (Wix, WordPress, Squarespace, etc.)

    • Optional: Any previous analytics reports or marketing data for reference

  • What you’ll receive at the end:

    • Training summary explaining the most important metrics for inn owners

    • Guest journey insights with recommendations for interpreting behavior and spotting opportunities

    • Optional: Basic event tracking or funnel setup to monitor key actions

  • Following a written agreement, we schedule a focused GA4 training session tailored to your property. Our methodological approach ensures you walk away with actionable knowledge for interpreting website data. Depending on your account setup and needs, this may include reviewing standard reports, making minor tracking adjustments, or identifying areas for future optimization.

This resource is sold out. Fill out the form below to get a reminder/notification as soon as the next one is available.

Meet the experts

Matt Cooke
TA
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Matt Cooke

Alex Ritz
TA
I specialize in creating the technology and operational frameworks that help boutique inns and B&Bs run efficiently during transitions. From streamlining property management systems to integrating digital tools for marketing, booking, and reporting, I design solutions that make operations

Alex Ritz

Patty Cooke
TA
Wentworth Style is a unique design firm that is focused on exceptional design while being “marketing” driven in message and identity. Taking into account how guests respond to their environments as well as how a business needs to operate, spaces are carefully customized and thought out for each

Patty Cooke

Consultations

GA4 Personalized Training

Helping innkeepers move forward– one smart transition at a time.

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