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An Oak Street Associates Program
A hands-on training session for innkeepers who already have GA4 set up. This session focuses on understanding which website metrics matter most, interpreting guest behavior, and applying insights to improve bookings. You’ll gain confidence navigating GA4 and using data to make informed marketing and operational decisions.
This is a one-stage training session:
GA4 Training Session: Walk through your existing GA4 account together, reviewing key metrics, reports, and guest touchpoints.
Practical Guidance: Learn to interpret data, identify trends, and spot opportunities for improving engagement and bookings.
Access requirements:
GA4 access (Editor-level)
Website admin access (Wix, WordPress, Squarespace, etc.)
Optional: Any previous analytics reports or marketing data for reference
What you’ll receive at the end:
Training summary explaining the most important metrics for inn owners
Guest journey insights with recommendations for interpreting behavior and spotting opportunities
Optional: Basic event tracking or funnel setup to monitor key actions
Following a written agreement, we schedule a focused GA4 training session tailored to your property. Our methodological approach ensures you walk away with actionable knowledge for interpreting website data. Depending on your account setup and needs, this may include reviewing standard reports, making minor tracking adjustments, or identifying areas for future optimization.
This resource is sold out. Fill out the form below to get a reminder/notification as soon as the next one is available.
Meet the experts
Alex Ritz