Are You Getting Vaccinated
If there was a vaccine that would allow you to enhance your overall marketing efficiency would you take it? Or better yet, when should you take it?
Although we are not talking about the highest demanding vaccine in the world today, Covid-19, we are alluding to a tested and proven process that helps make your marketing initiatives more deliberate and effective.
So what’s the secret formula to marketing effectively these days?
The truth to this answer is that there are always going to be nuances across your respective vertical/industry and what works for one competitor does not guarantee that it will work for another. However, with that being said, marketing experts have failed many times to eventually surpass barriers and come up with some sort of revolutionary marketing breakthrough that just seems to blow the ROI through the roof. Marketing experts don’t look at failure as game over but as a learning experience and accumulating wisdom. Failure is sometimes inevitable in the journey to learn what works and what does not. More importantly, learning how to optimize processes for continual improvement purposes is what pays the bills at the end of the day.
Now what does that revolutionary marketing campaign look like for your organization? Depending on your overall objective, your campaign will be configured differently. For example, think of your end goal objective and execute the campaign as if you were in the customer's shoes and what you want them to take away from it.
When we are working with our clients, there are three primary areas where they tend to want to focus their campaigns:
New customer acquisition
One of these three components should be your starting point when mapping out your marketing campaign. From there, it's time to focus on your scope. Whether you are B2B or B2C, there are certain channels you should focus on in order to be successful.
Let's say you want to acquire new customers. Ask yourself what are the current processes you have in place now? Do you have a sales team and a respective business development department whose job it is to grow the number of leads? If you’re on the smaller scale, are you spending money on advertising SEM components or other solutions? Are your marketing components working in harmony and targeting the right audience? How strong is your digital presence?
What about customer retention– have you ever heard of the 80/20 rule? Customer retention is king in today’s world. How do you engage in current customer communications and overall customer satisfaction?
These are important questions to ask yourself when you’re mapping out a plan. Depending on what your goal is, it’s time to create a plan. It’s crucial to remember that your marketing campaign should always be created with the intent of the customer in mind. Always. The customer’s positive experience can be your greatest asset. Satisfied customers lead to positive word of mouth, which in return, equals higher top line revenue.
Remember the question we asked earlier regarding if there’s a vaccine to increase your marketing efficiency, when should you take it?
The answer is contingent to your needs. If your business is in growth mode, then you should be on the priority list. If your business is in stagnation mode, you should still take the vaccine so that you can retain your customers and monthly recurring revenue. If your business has declined, then we strongly suggest trying something new and getting “vaccinated.” There are tons of marketing solutions for business adversities but executing the right solution for a specific problem is the most important.
We often hear stories from our clients that they have leads slipping through the cracks or are losing customer retention because they do not have the systems in place or time to manage customer communication projects routinely. They come to us to be their problem solvers.
Luckily we have a solution that helps organizations be more efficient and deliberate with their marketing campaigns. If you’re planning a strategy around acquiring new customers or retaining current ones and could use some extra bandwidth in executing these campaigns, you can schedule a free consultation with one of the experts at Oak Street to see if there is a mutual fit.
We act as an extension of our clients team because most of the brands can’t get the level of technical expertise in marketing in-house. We are that extension that brings strategy to them and then helps them drive revenue. Our marketing capabilities focus on an array of objectives and hone in on your target audience using different channels and mediums. We provide premium and personalized digital marketing and business consulting services to help you overcome adversity. Some popular demands Oak Street provides include:
Website Development and Optimization
Traditional Marketing (mailers etc.)
SEM (Search Engine Marketing)
SMM (Social Media Marketing)
If you’re looking for a lift in your marketing capabilities, we encourage you to find your secret ingredient marketing campaign with one of the Oak Street Experts and receive marketing that’s customized to your current position. Due to popular demand, we strongly recommend booking a free consultation at the earliest convenience to ensure that both parties have the necessary time and tools at our immediate disposal to execute your marketing projects soundly.