Will They Stay or Will They Go?
Ever heard of the 15 second rule?
In marketing lingo, it's simple- you have less than 15 seconds to capture someone's attention on your website… or the worst happens... they bounce (leave). One of the most important marketing tools for any business is going to be a well-designed website that focuses on the core fundamentals to engage your target audience and convert more visitors into customers.
So the question you may want to ask yourself is why are they leaving your site in the first place?
Well, there’s a plethora of reasons why a visitor leaves the site in the first place, but we have boiled them down to the three most common reasons why.
They don't get what they expect.
It isn’t usable- think site functionality here. People need to be able to use a website, not experience it.
They are not sure what to do. The idea of “less really is more” most certainly applies for website design.
As you may already know, websites are vital for business success. But what does your site need in today’s day and age to engage visitors and convert them into recurring customers?
We are strong proponents of adhering to the idea that simplicity is king in regards to websites. Remember that 15 second rule we talked about earlier? That’s the exact reason why your website needs to be clean, straightforward, and engaging so that you can real in your visitors and lead them right where you want them: directly to your call to action.
But simple is not enough, there needs to be a well designed and aesthetically pleasing appeal to your brand image. This can be done through deliberately designing and executing your overall website feel and design to match the needs your target audience is looking for, including, meaningful content, messaging, call to actions, value propositions, and valuable tools and integrations.
We also cannot forget about a website's best friend... SEO (search engine optimization). SEO is how your website ranks on search engines like Google. Did you know that 80% of consumers use search engines to find local information, and 92% of website traffic generates from being on the first page of Google search results. So you can say this matters! Believe me, you don't want to end up like the programmer below...
If your site is already strongly positioned, landing pages are a great way to engage and interact with your target audience. Not only are landing pages a great SEO tool, but they can help your marketing campaign conversions as well. More specifically, these tools allow you to illustrate your brand image and deploy a more specific digital messaging experience that aligns with the call to actions utilized in your campaign. Depending on your strategic needs, these landing pages can be hidden and only accessed through direct URL links, or they can be incorporated on the front end of your website.
Bottom line. Having a well developed website with all the necessary components can transform your business and grow your revenue line. We cannot stress the importance of this enough. All websites should contain the key components like the site's overall aesthetic appeal, feel, brand image, message, content, features, integrations, and back-end SEO. These are an essential priority for every business, regardless of their industry. The experts at Oak Street are here to help you. We want to make sure you have all the tools you need in order to position your business where you need to be.