Search Engine Optimization
"Why isn't my website showing up higher on Google searches?" This is a question we often get when we begin working with clients on a SEO project. No matter how strong your website looks visually, it's not going to improve your bottom line if your target audience cannot find it. Oak Street partners with organizations of all sizes to make sure that their website has the appropriate SEO strategy to maximize their online effectiveness. Many of our clients have found that optimizing their website's SEO strategy reduces the need to invest marketing dollars into digital advertisements with the lift their website is now providing from a search perspective. Get started today to make sure that your website is reaching your target audience. Many of our projects tend to focus on:
Analytics and Reporting
One of the first steps of every Oak Street typically starts off with when beginning a SEO project is an analysis of the competitors present for your organization. While the specifics here can vary from project to project, the deliverable from this area is important across the board: one needs to understand what they are competing against from a search perspective. The of saturation of the market, the strategy being deployed by your competitors, and the key ways that your organization is unique in the market are all going to be key factors in determining the right SEO strategy for your website. Oak Street takes the guess work out of this analysis and uses this knowledge to drive strategic recommendations geared towards achieving your strategic search goals. Just like in sports, analyzing the opposing teams is a key element in making sure that your strategy is positioned to succeed.
Once the competitive landscape has been analyzed, the next step in Oak Street's SEO projects is to make sure that your website is using the appropriate keyword strategy. A strong combination of long-tail and short-tail keywords should be utilized throughout the backend of the website so that search crawlers are capturing what is going to drive the best results for your organization. While the competitive landscape is important here, it's also paramount that the goals of what you want to accomplish from your website is taken into account. Your target audience preferences and desires are going to be what we want to tap into here to make sure that your keywords are helping drive the right audience to your website.
A strong SEO strategy doesn't just stop on the backend of the website, there are also many areas on the front end of your website that needs to be a consideration. Ensuring that your site is utilizing the right text content, deploying a strong site link strategy, and is mobile friendly are just some of the frontend areas that have a strong impact on your website's SEO effectiveness. Even the amount of imagery used along with the corresponding alt-tags and the utilizing an appropriate text size is going to make a difference. Oak Street projects ensure that your website is well positioned from both a frontend and backend perspective so that your site will be as effective as possible.
One area that is overlooked with SEO is that your website is going to be competing in an ever-changing search environment. This means that it is exceptionally important that you are measuring the effectiveness of your website SEO so that you can optimize accordingly. Oak Street ensures that our clients are setup with the appropriate analytics and reporting solutions to monitor how their website is doing and identify the areas that can improve further. Understanding the SEO components that are driving the right types of traffic and the ones that are underperforming allow you to quickly determine whether anything needs to change on your website in the future. Many times our clients will have Oak Street conduct periodic reoccurring SEO optimization projects so that their website is accounting for any changing consumer or competitor trends.
The SEO Essentials
When performing Search Engine Optimization (SEO), we focus on these 4 core components.
Why SEO Matters
Organic traffic and how your website is ranking on search engines like Google have a major impact on how effective your website is going to be. Oak Street website optimization projects make sure that your site is leveraging all of our SEO best practices and maximizing the effectiveness of your existing content and imagery. We analyze both the frontend and backend structure to make sure that search engine crawlers are able to effectively interact with your website. This is an often overlooked area when websites are launched and we want to make sure that your website is performing as well as possible.
The percentage of all trackable website traffic that comes from organic search. (BrightEdge)
The percentage of consumers who used the internet to find a local business in the last year. (BrightLocal)
Nearly 1 in 3 of all mobile searches are related to location.
(Think with Google)